Why do people wear stupid hats to get attention?

If I were ready to leave the house and the person I was with said, "You're wearing THAT?", I would definitely change into something else, or if it were a hat, TAKE IT OFF!  Listen to people that love you and don't want you to embarrass yourself. Someone I know insists on wearing his cowboy hat to weddings. He has been told by many loving family members that it looks umm well, STUPID. He doesn't live in Texas and he's not a cowboy. Now, someone else close to me wears a red and black checked "Elmer Fudd" hat everywhere. He's kinda bald, so I get wearing some type of head cover outside when it's cold.  BUT once you come inside where you are socializing with people, TAKE IT OFF!! Purely attention getting behavior.